Our experience abundantly shows that growing local businesses online is best achieved by performing in 3 areas in unison.
If your business doesn't show up when people search for your type of business, it does not matter how amazing your website is and how incredible your reviews are. If they aren't seen, they don't matter and business goes elsewhere.
We get your local business noticed with a combination of Search Engine Optimization (SEO) and advertising. SEO takes 9-12 months for good results to start being realized, but that slow and steady effort produces sustained results. Online advertising is a great compliment to that by providing instant results that only sustain as long as the campaigns are active.
SEO is much, much more than a website and involves managing everywhere your business exists on the Internet in addition to the content and format of your website.
All you need to know is that we do the work to get your business to show up when potential customers are searching for a business like yours.
A nice website is the first thing most people think of when they consider Internet Marketing. It is actually only a piece of the puzzle, but it is an important piece nonetheless. When a potential customer visits your website, it needs to validate that you are a quality business, you do the work the person is searching for, and the relevant information or action is easy to find.
Our philosophy in design is elegant simplicity, making your site look clean and professional. Your website should be an additional form of validation and an easy way to take the next step to do business with you. All of that needs to be clear, obvious, and void of obstacles that shed visitors.
We tailor the design of the site to the demographics of each business. Men and women respond differently and expect different things in a website, much as people of different age groups do. By understanding your business first, we develop a site that responds to your customers instead of trying to get them to respond to our site, and in the process, confusing everyone.
The importance of online reviews cannot be overstated in this day and age. Searches trust the reviews online the same way they once trusted the opinions of neighbors. The only difference is now those opinions are shared with the world and are aggregated together. We focus on getting high quality, legitimate reviews from your customers and hopefully catching potential negative reviewers and allowing you both to work it out before something negative is posted online.
When something negative about your business does show up online, we respond in the appropriate way - positively and without confrontation - to show that we are all human and mistakes happen, but we are doing our best and are interested in doing right by others to the best of our abilities.
When these 3 things are done in concert, your business shows up when people are looking for your services, you validate your business with a quality website, and you are externally validated by people leaving reviews online. The result is customers choosing to use you without every stepping foot on your location or contacting you. Not only do you get new jobs, but you no longer have to sell the customers and only have to work on managing the business relationship - a tremendous time saver to busy office personnel.